The first and most important step to making content that your audience will want to engage with?
Lead with value!
When you're making a post for social media, ask yourself: what value does this offer to my audience?
All of the content you are creating should fall into one (or more) of three categories:
1. Engaging - Posts that ask open ended questions that the audience can answer in the questions, or posts that ask for interaction such as polls or votes.
2. Entertaining - People get bored easily, and they don't want to waste time on something they don't find interesting. So make sure that the content you are posting is entertaining and unique.
3. Educational - One sure fire way to add value to your content is by offering your audience the opportunity to learn something for free! It also gives you an opportunity to express your knowledge in this field, so if the person reading your post needs more information, they know they can come to you as a reliable source.
Audience engagement is so important when it comes to growing a business, and social media is by far the easiest way to connect with your audience in a meaningful way. All you have to do is make sure you give value.