In a nutshell, analytics are measurements and interpretations of data that can help you identify information about your audeince.
Using analytics, you can learn when your audience is most active, what demographic they fit into, how the interact with your social media, and what types of posts they respond well to, which can be hugely beneficial when developing your marketing strategies.
There are loads of analytics services available, but the one we have found the most useful, as well as the easiest to understand is Google Analytics. And the best part? It's totally free!
Google Analytics can take a little time to set up and get used to, but it is an absolute must for businesses looking to increase their online marketing.
For more information on analytics and how we can help you improve your social media marketing, email or message us now.
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